The features of a good salesforce lead capture app

Every marketer hopes to find lots of leads from trade shows. This is because they know that the people who attend these events are interested in knowing about the products on display, and are likely to buy them. After in-depth conversations with the potential customers, you need to make sure that you record their contact information so that you can make follow-up calls. This is the perfect opportunity to let them know that they can purchase these products.

What makes it difficult for these marketers is that doing all these tasks manually can be almost impossible. Here are the features that you should be looking for.

Get sales-ready leads

hgfhfggfhgfhfghfghfgAny experienced marketer will tell you that getting new clients is more than just capturing a heap of names and contacts. What some people do is that they go around trade shows and look at the budges of individuals as they collect their names. In as much as this will leave you with a long list, it will not give you the results that you want.

It would be useless for you to record thousands of contacts only to find out that none of them wants to buy from you. With a good application, you are sure that the people whose information is captured are the ones that are most likely to buy. This way, no matter how small the list may be, you are sure that there will be an increase in sales volumes.

The ease of use

The essence of investing in a Salesforce lead capture app is to make your work easier. You want to bypass some of the most demanding steps, and get results fast. Because of this, you should also look for an application that is easy to use. Although it is good to go for one that has lots of features, it will not be helpful if it is making your work more difficult. The best apps in the market are the ones that require little action from you. They have automated functions, and will even suggest actions if you get stuck. At the end of the day, it feels like you have a virtual assistant.

Organizing the captured data

hgjghjghjghjghjghjYour work does not end after you get leads and contact them.In fact, the data that you capture from trade shows will still be useful long after that. Because of this, the application should help you to categorize this data, and store it. It also should make it easy for you to retrieve it anytime you want. You just never know when you will want to talk to these people again.

Clearly, there are many advantages that you are going to enjoy when you start using a salesforce lead capture app. However, it all depends on your ability to find the one that is most suited for your business, and using it effectively.


Proven Ways Of Improving Your Online Business

With technological advancements in the online world, most businesses have an online presence. However, if you lack the expertise on how to go about doing business online, it may be hard break into this competitive market place. Nonetheless, this should not worry you as you might enlist the services of professional at rankenvy.com. This article will highlight some of the many ways that will help you boost your online business.

Content marketingawSDSD

This is one of the most important marketing strategies. It entails using things like videos, white papers, reviews articles, and blogs. You have to do this right to attract more clients Clients are interested in knowing what you have to offer. Thus, ensuring that your content is engaging, and informative is of the essence. If you do this wrong, you can be sure of losing existing clients and you limit your chances of attracting new ones.

Email marketing

This is another essential tool to use if you wish to have a successful online business. Many people use email as a means of communication. Also, email reading is one of the most common online activity. Thus, taking advantage of this can help differentiate between success and failure. You can use emails to send relevant information such as sales discount and sales information of the different products you have. In return, this will boost your business without having to incur lots of money.

Search Engine Optimization

Search engine optimization is a tool used to enhance the visibility of different websites in different search engines. It encompasses the use of right keywords and navigation tools. If this is done in the right way, you can be sure to reap increased popularity. Also, you will appreciate guest blogging and forum linking.

Video marketing

Video marketing is another strategic way of promoting your online business in a free and an inexpensive way. You can create videos and upload them on different sites such as Vimeo and YouTube or hire somebody to help you in this task. Videos attract thousands of audience and have a lasting impact on the minds of clients. Therefore, this makes them an incredible marketing tool.




Many people love reading blogs. They spend most of their time searching for blogs that are meaningful to some of their concerns. Taking advantage of this can thus result in increased traffic to your site. You can consider writing one blog post per day and later lengthen the size of these blogs and reduce the frequency of posting them on social sites. This way you will attract thousands of people.