Every marketer hopes to find lots of leads from trade shows. This is because they know that the people who attend these events are interested in knowing about the products on display, and are likely to buy them. After in-depth conversations with the potential customers, you need to make sure that you record their contact information so that you can make follow-up calls. This is the perfect opportunity to let them know that they can purchase these products.
What makes it difficult for these marketers is that doing all these tasks manually can be almost impossible. Here are the features that you should be looking for.
Get sales-ready leads
Any experienced marketer will tell you that getting new clients is more than just capturing a heap of names and contacts. What some people do is that they go around trade shows and look at the budges of individuals as they collect their names. In as much as this will leave you with a long list, it will not give you the results that you want.
It would be useless for you to record thousands of contacts only to find out that none of them wants to buy from you. With a good application, you are sure that the people whose information is captured are the ones that are most likely to buy. This way, no matter how small the list may be, you are sure that there will be an increase in sales volumes.
The ease of use
The essence of investing in a Salesforce lead capture app is to make your work easier. You want to bypass some of the most demanding steps, and get results fast. Because of this, you should also look for an application that is easy to use. Although it is good to go for one that has lots of features, it will not be helpful if it is making your work more difficult. The best apps in the market are the ones that require little action from you. They have automated functions, and will even suggest actions if you get stuck. At the end of the day, it feels like you have a virtual assistant.
Organizing the captured data
Your work does not end after you get leads and contact them.In fact, the data that you capture from trade shows will still be useful long after that. Because of this, the application should help you to categorize this data, and store it. It also should make it easy for you to retrieve it anytime you want. You just never know when you will want to talk to these people again.
Clearly, there are many advantages that you are going to enjoy when you start using a salesforce lead capture app. However, it all depends on your ability to find the one that is most suited for your business, and using it effectively.